Telemarketing

CIGNA has over 30 years experience in telemarketing in Europe and has achieved excellence in this field.

We select the best telemarketing agencies in each market and assign dedicated Telemarketing Specialists that work closely with our agencies, motivating and training our agents, to achieve optimum campaign results.

The CIGNA Way

Targeting the right customer, with the right product, at the right time

Through our direct marketing approach, focussed mainly on Telemarketing, CIGNA has achieved excellence by offering simple and straightforward products that meet a customer need. We work closely with our business partners to design effective product and marketing strategies that optimise returns for all parties.

There are two main factors that differentiate us from other insurance companies and which constitute The CIGNA Way:

Customer Value Management

Get, Build & Nurture

Understanding the value of your customer base

Our data modelling capabilities enable us to direct specific offers to customers with different needs. The CIGNA Customer Value Management team use sophisticated segmentation and data-mining tools to:

Design effective campaigns with improved response rates leading to higher commissions and more engaged telemarketers.
Determine precise profiles within the customer base that are more likely to buy, based on age, sex, transactional data, affinity with the brand etc.
Design a contact strategy with tailor-made offers aimed at different segments of your database within our “Get, Build & Nurture” strategy
Optimise results without overworking the database

“Getting” a new customer is just the beginning

Through our Get Build & Nurture strategy we strive to build and enhance the customer relationship.

Get: Simple and low premium products to penetrate the database and generate revenue.
Build: Cross-sell and up-sell campaigns to strengthen the relationship and increase revenue.
Nurture: Retain and maximize revenue through lapse prevention and winback campaigns.

We undertake these initiatives in conjunction with the business partner always adapting our plans to fit in with the business partner’s overall contact strategy.

With these programs we can help you achieve the maximum relationship potential from your customers, helping your business become a more important part of their lives.